YouTube TV, the streaming service that was announced by Google last year, is in danger of losing some of its channels and getting cheaper. According to a report from The Verge, YouTube TV is in talks with several networks about getting them removed from the service. This would make it cheaper for users to watch these networks, as well as make it easier for people to find channels they want to watch. This move comes after YouTube TV announced that it would be dropping AMC, TBS, TNT, and other networks. This leaves Google with just six networks left on its platform.
YouTube TV and NBCUniversal Can’t Agree
These sorts of disagreements are common in the cable industry. The cable company and a network need to renegotiate their deals when they’re close to expiring. The cable company wants to play less to air the content, and the network wants to be paid more.
Usually, the two companies manage to meet somewhere in the middle, but it doesn’t seem like that will happen with YouTube TV and NBC. Google released a blog post saying that the current deal is scheduled to expire on September 30, and the two companies are having a hard time coming to terms.
“Our ask is that NBCU treats YouTube TV like any other TV provider. In other words, for the duration of our agreement, YouTube TV seeks the same rates that services of a similar size get from NBCU so we can continue offering YouTube TV to members at a competitive and fair price,” said The YouTube Team in its blog post.
If NBC and YouTube TV can’t reach an agreement, there’s a bright side. YouTube TV’s price will decrease by $10 a month until an agreement is reached. That’ll bring the price down to $54.99 per month.
Of course, the tradeoff here is that YouTube TV subscribers are losing a lot of channels. Some of the big ones include NBC, USA Network, Golf Channel, Bravo, CNBC, and Telemundo.
For its part, NBC ran a banner over its content on YouTube TV, letting subscribers know what’s happening. It read as follows:
According to a report from Variety, NBCU is asking for higher rates for its channels and wants YouTube TV to bundle Peacock.
In a statement to Variety, NBCUniversal said, “Unfortunately, Google is refusing to make a deal at these fair rates and is willing to withhold entertainment, news, and sports programming from their paying customers. NBCUniversal feels a responsibility to inform our fans that they are at risk of losing their favorite shows if Google continues with their demands.”
Will YouTube TV Lose NBC Channels?
These types of spats between cable providers and channels are common, and they’re usually worked out before channels are dropped. Both sides posture in public in an attempt to gain the public’s favor while negotiating in the background. There are still a few days until September 30, 2021, so hopefully, the two companies can agree so YouTube TV subscribers can keep the channels they enjoy.
